The North Face in China gave people a taste of how great it is to have explored new places and claim credit for being the first by leveraging the iconic action of planting flags- the only thing needed is a mobile phone to plant virtual red flags.
It’s been a busy month for social media on Cineworld. The Sex and the City girls were back and we ran a number of promotions to get people to book tickets to enter a draw to win a £3,000 shopping spree. This got Cineworld some great coverage across fan sites, fashion blogs and like-minded TV series communities. We also built a facebook promotional application where entrants posted pictures of themselves all glammed up to win a pair dream shoes. Overall we added over 5,000 new fans to Cineworld’s facebook page.
June also saw another famous 4 get together at Cineworld – Metallica, Anthrax, Megadeth and Slayer. This was a live event broadcast on 22 nd June from Bulgaria direct to Cineworld cinemas. Our job was to ‘seed’ the event and run promotions to get people blogging. We managed to mobilise some amazing coverage including backing from the major record labels and bands themselves opening doors and generating useful contacts for future music focused projects. The promotion also made the front page of MySpace.com, MySpace Music and Sonispherefestivals.com.
One example in particular illustrates how successful a ‘seeding’ campaign can be if you get buy in from the appropriate parties. A single Megadeth status update to their 631,000 Facebook fans relating to the Cineworld promotion yielded 191 likes and 45 comments in the first 60 seconds that it was live. The update currently has 1,801 ‘likes’ and 264 positive comments. If you consider the extended network that each of those likes and comments reaches it’s easy to see why brands are so keen to undertake this kind of amplification activity.
Louis Vuitton recently celebrated the re-opening of its London store, and in order to create buzz and excitement around the event they looked to social media. Specifically, the brand leveraged Twitter, FourSquare, Facebook, Live Streaming and a website to support the offline Red Carpet event.
Great to see fashion brands embracing social media finally!
Click ‘read more’ to see more pics..
The Economist’s latest campaign ‘Where do you stand?’ (addressing current political concerns) is everywhere at the moment.
It’s got massive presence on outdoor media, and is supported by a Facebook hub. It’s inspiring debate, and forcing people to question their opinions. Focusing on issues as diverse as drugs legalisation, the trading of human organs and prisoners’ right to vote, the campaign concentrates on the magazine’s agenda-setting editorial. It’s engagement so far proves that Facebook is the perfect place to host these kinds of discussions, and to get consumers interacting with a brand and coming back for more.
This is the Diesel store in Spain and while people like Levi’s have been busy building in the new Facebook ’like’ functionality into their online stores, Diesel has been integrating Facebook into a real-world store and they’ve called it Diesel Cam. It’s a touchscreen system that sits outside the change rooms and allows customers to take photos of themselves, crop them to their liking, add a comment and then to instantly upload them to Facebook. It’s essentially a social mirror and ties perfectly into how the current shopping experience is evolving!
(Via DigitalBuzz)
The app, found on the brand’s Facebook page gives consumers the chance to win £1,000 if they allow Dr Pepper to take control of their status update.
The updates are then chosen at random from a bank of options from ‘Lost my special blankie. How will I go sleepies?’ and ‘what’s wrong with peeing in the shower?’ to ‘never heard of it described as “cute” before.’
The activity will run for 10 weeks as part of a continuation of the ‘What’s the Worst that Could Happen?’
(Via Marketing Magazine)
Earthjustice, a non-profit public interest law firm, has blanketed San Francisco BART trains with posters that instruct riders to check in to the “Earthjustice ad” on Foursquare to help the firm raise money to support its wildlife protection initiatives.
The posters take a critical look at environmental issues in the news, such as the BP oil spill in the Gulf of Mexico. That particular poster — as seen above — reads, “Use your cell phone to drill the oil industry.” For each Earthjustice ad checkin, a company donor with donate $10 to the cause in question — in this case, “unsafe oil drilling.”
The effort is specifically targeted at younger audiences who don’t typically respond to messages in advertisements. The hope is that by combining a compelling and relevant message with the Foursquare checkin donation, the younger demographic will be inspired to take an active interest in environmental causes.
(Via Mashable)
(Via Fast Company)
Google expanded Latitude yesterday to include Location History, a new view that essentially traces your steps via your smartphone. Where was that cool path through the park you found a few weeks ago? Latitude knows.
The new History Dashboard remembers everywhere you’ve been, and actually uses that information to provide even more information. So it’ll tell you not just where you’ve been, but provide information on that subject—want to know the history of that path? Sights along it? Other entrances? Weather forecasts? It’ll link you to all of that stuff. That’s in addition to some of the more baseline data like how far you’ve traveled in any given amount of time (and, in a cute twist, what percentage of the distance to the moon you’ve traveled).
Providing users with a new way to experience history, the London Museum has released Streetmuseum.
The [iPhone] app takes hundreds of images from the Museum of London’s collections and overlays them onto their real-life locations. Users can pick a location from a London map or use GPS to locate a nearby image. By holding their phone camera up to the scene, they can see the same site as it appeared years ago, along with the history behind the historical image.
Through mobile apps like Streetmuseum, our cities can now be experienced from a variety of perspectives. Timeshifting reality is now possible. Brands can “hack” our worlds to present useful and interesting information. Designers can create pervasive mobile games that turn life into a game.
(Via MobileBehaviour)
